STORIES

Marketing

Content Marketing: The Value of a Good Story

By: Dan Hoff @ ChannelReady

If you market and sell to other businesses, you are probably already well aware of the value and increasing importance of content to your success.
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Marketing

Social Proof: Not What You May Think It Is

By: Dan Hoff @ ChannelReady

If you have been in marketing for any longer than a week, you’ve probably heard about the value of something called “social proof”. But what exactly is social proof? And, why is it important to my brand? And, what does it really have to do with my business success?
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Marketing

Lifecycle Marketing

By: Frank Chenn @ ChannelReady

Today, companies must understand a 360-degree view of its prospects and customers lifecycle, in order to serve their needs at each stage in the new buyers journey.
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